We all know that you find out who your true friends are when things are going badly. When you need to ask a big favour, and you call around – or more likely these days post on social media – there are those that will drop everything and come and help, and those that will mutter something about getting back to you when they have the time.
In most ways, the telecommunications revolution of the last few decades has made the world a much smaller place – but not necessarily for those who work in the industry.
In the IT channel, Strategic Partnerships are commonplace, most notably with the recent collaboration between the two technology giants, Cisco and Apple. The Apple & Cisco partnership is a perfect marriage, Apple gain access to the Enterprise market, whilst Cisco benefit from iOS and facilitate Apple’s entry into the Enterprise arena. But, what exactly is a Strategic Partnership?
Sell more and sell more now! Do as I TELL you. Listen when I bark! – We’ve all had horrid bosses like this, imparting their aggressive nature and sell-at-all-costs attitude which manifests into a toxic culture of bullying, aggression and arrogance.
